Haley Cavinder has been named Player of the Year in the Mountain West conference, and both sisters have been all-conference picks twice.
Haley Cavinder finished last season with a scoring average of 19.8 points per game while her sister had 17. They rarely wear matching outfits, but their basketball stats are almost identical. The college juniors are both 5-foot-6 – undersized for Division 1 basketball – and major in business. “Being able to use your name, image and likeness is something we all deserve, and I’m really thankful the NCAA is finally passing this.”Įxperts in endorsements and marketing estimate the Cavinders, with 3.4 million followers on TikTok, could earn hundreds of thousands of dollars a year.Īnd it all started with videos they made to fight boredom last year while in quarantine. “This is a big switch for all student-athletes,” Haley Cavinder told ESPN during the twins’ sudden media blitz. Dozens of other college athletes around the country announced similar deals. The Boost deal was trumpeted on a giant electronic billboard in Times Square. On July 1, the day the new rules took effect, the sisters were in New York City, doing media interviews and celebrating endorsement contracts with two companies: cell phone provider Boost Mobile and Six Star Pro Nutrition, which makes sports supplements. The Cavinders became official business partners this month after the National Collegiate Athletic Association, reversing decades of policy, approved an interim rule change granting student-athletes the ability to monetize their social media followings and strike lucrative endorsement deals. The twin sisters, stars on Fresno State’s women’s basketball team, are arguably the leading faces of the Name, Image and Likeness (NIL) movement that is now allowing top college athletes to earn money from their talents and fame. Unless you are a huge fan of college hoops or a regular on TikTok, you may not be familiar with Haley and Hanna Cavinder.īut they are ushering in a new era of college sports.
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